Insight: Millennials' lifestyle is not dictated by the standard
of eating three meals a day. Tai Pei can be the first frozen
food product to own this cultural shifts in eating habits.
Idea: Our idea exhibits eating habits as being controlled
someone else, empowering our audience to repel.
The Ask: Develop a campaign that will build relevance for the brand in Millennials aged 24-34.
Strategy: Show that partnering with Ocean Spray cranberries makes things better.
Big Idea: Credit to the Cran!
Background: To explore and challenge myself in various
fields outside of my expertise, I made a decision to give
up my internship and spent the summer collaborating
with young and aspiring local artists as well as startups
back home - Vietnam.
Outcome: Captured more than 3000 views on the
studio's Facebook page.
Faygo has been living in Detroit for around 100 years,
and Detroiters call him POP!
Faygo represents the culture of Detroit.
Insight: Detroit bus routes abruptly stop at the city limits,
while a large amount of Detroiters are living in suburban,
which is outside the metro map.
Idea: Turning the metro system into a game map that brings
Detroiters together to unlock the areas. As the areas are unlocked,
more buses will be provided to break the city limits system.
The idea: By integrating coding in visual arts, I created
a generative art gallery that let users interact with and
generate their own arts in real life. Here are the gifs that
showcase the idea thoroughly.