Insight: Millennials' lifestyle is not dictated by the standard
of eating three meals a day. Tai Pei can be the first frozen
food product to own this cultural shifts in eating habits.
Idea: Our idea exhibits eating habits as being controlled
someone else, empowering our audience to repel.
The idea: By integrating coding in visual arts, I created
a generative art gallery that let users interact with and
generate their own arts in real life. Here are the gifs that
showcase the idea thoroughly.
The Ask: Develop a campaign that will build relevance for the brand in Millennials aged 24-34.
Strategy: Show that partnering with Ocean Spray cranberries makes things better.
Big Idea: Credit to the Cran!
Background: To explore and challenge myself in various
fields outside of my expertise, I made a decision to give
up my internship and spent the summer collaborating
with young and aspiring local artists as well as startups
back home - Vietnam.
Outcome: Captured more than 3000 views on the
studio's Facebook page.